The ultimate tool to thrive in any circumstances.
Account-Based Marketing is a strategy used by B2B marketers
to identify and target the accounts they value most. ABM solutions include account-based data and technology to help companies:
- convert and then
- measure progress against customers and prospects at scale.
More marketers are having success with ABM
ABM delivers the accounts
that matter most, focusing
on quality. You spend your
marketing resources on the
Marketing teams who
understand ABM are in a
powerful position to align to
the needs of Sales.
Focusing on a limited number of accounts means you can deliver a highly personalized experience on customer journey.learn more
connects your marketing programs to revenue. You see exactly
how your efforts are
By building your ABM leadership team, the customer centric journey takes off. Ambassadors from sales, marketing, finance and operations are the engine for the activities and fuel for other departments to jump on the same train. Secure Agreement from
leadership at each step of ABM implementation.
Align sales and marketing.
Identify target accounts.
Develop marketing strategy.
Start measuring the results on mutual KPI's.
ABM changes not only processes, marketing and sales approaches, but business culture overall.
COLLABORATION VS CONFLICT
ABM is pushing sales and marketing into collaboration as well is measuring them by the same performance indicators.
QUALITY VS QUANTITY
Instead of marketing sending to sales bunch of unqualified leads, the efforts are defined and only targeted accounts are going through the funnel.
PROACTIVE VS REACTIVE
Both sales and marketing have more clear data on where in the funnel targeted account is, what activities is involved in on our web site and what are their specific needs.
EFFICIENCY VS WASTED EFFORTS
There is no more sales coming into marketing complaining on improper leads. The efforts are orchestrated and synchronized, but still the targeted accounts' list must be updated regularly.
Helena is a senior executive who takes a vision and makes it a reality. She intuitively understands the threads of opportunity through an organization and brings them together into a coherent strategy. In her 20 years long international career Helena inspired action and empowered individuals to unlock their potential and innovate to accelerate growth. Respected as a credible voice in decision making, establishing strategic partnerships and flexible while adjusting to changing priorities, Helena is a true team member.Drop Helena a note
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