The ultimate tool to thrive in any circumstances.
COLLABORATION VS CONFLICT
ABM is pushing sales and marketing into collaboration as well is measuring them by the same performance indicators.
QUALITY VS QUANTITY
Instead of marketing sending to sales bunch of unqualified leads, the efforts are defined and only targeted accounts are going through the funnel.
PROACTIVE VS REACTIVE
Both sales and marketing have more clear data on where in the funnel targeted account is, what activities is involved in on our web site and what are their specific needs.
EFFICIENCY VS WASTED EFFORTS
There is no more sales coming into marketing complaining on improper leads. The efforts are orchestrated and synchronized, but still the targeted accounts' list must be updated regularly.
More marketers are having success with ABM
Companies that are aligning sales and marketing efforts can generate 208 % more revenues.
Sample text. Click to select the text box. Click again or double click to start editing the text.
Get StartedNo thanks, I want to learn more about The Product
Sample text. Click to select the text box. Click again or double click to start editing the text.
Get StartedNo thanks, I want to learn more about The Product