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The future of B2B

The ultimate tool to thrive in any circumstances.

WHY ACCOUNT BASED MARKETING?

More marketers are having success with ABM

FOCUSES ON BEST
OPPORTUNITIES

ABM delivers the accounts
that matter most, focusing
on quality. You spend your
marketing resources on the
best opportunities.

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SUPPORTS SALES
REALITY

Marketing teams who
understand ABM are in a
powerful position to align to
the needs of Sales. 

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CUSTOMER
CENTRIC
EXPERIENCE

Focusing on a limited number of accounts means you can deliver a highly personalized experience on customer journey.

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CONNECTS MARKETING
TO REVENUE

ABM connects your marketing programs to revenue. You see exactly
how your efforts are
impacting revenue.

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Build your ABM  team

By building your ABM leadership team, the customer centric  journey takes off. Ambassadors from sales, marketing, finance and operations are the engine for the activities and fuel for other departments to jump on the same train. Secure Agreement from
leadership at each step of ABM implementation. 

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Getting started

Alignment

Align sales and marketing.

Identification

Identify target accounts.

Development

Develop marketing strategy.

Measurement

Start measuring the results on mutual KPI's.

Key ABM Gains

ABM changes not only processes, marketing and sales approaches, but business culture overall.

COLLABORATION VS CONFLICT
ABM is pushing sales and marketing into collaboration as well is measuring them by the same performance indicators.

QUALITY VS QUANTITY
Instead of marketing sending to sales bunch of unqualified leads, the efforts are defined and only  targeted accounts are going through the funnel.

PROACTIVE VS REACTIVE
Both sales and marketing have more clear data on where in the funnel targeted account is, what activities is involved in on our web site and what are their specific needs.

EFFICIENCY VS WASTED EFFORTS
There is no more sales coming into marketing complaining on improper leads. The efforts are orchestrated and synchronized, but still the targeted accounts' list must be updated regularly.

Companies that are aligning sales and marketing efforts can generate 208 % more revenues.

- Digital Marketing Institute

Meet our team

strategy expert

Helena Mah

Helena is a senior executive who takes a vision and makes it a reality. She intuitively understands the threads of opportunity through an organization and brings them together into a coherent strategy. In her 20 years long international career Helena inspired action and empowered individuals to unlock their potential and innovate to accelerate growth. Respected as a credible voice in decision making, establishing strategic partnerships and flexible while adjusting to changing priorities, Helena is a true team member.   

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implementation expert

Irena Grofelnik

Experienced Chief Executive Officer with a demonstrated history of working in the professional training & coaching industry. Skilled in Sales, Management, Business Development, Recruiting, and Human Resources. Strong business development professional with a MBA focused in Executive from COTRUGLI Business School.

Drop Irena a note

Contact Us

Our mailing address is:
Spiriton d.o.o.
Ulica Nikola Tesla 18,
Si - 1230 Domžale, Slovenia
Phone: +386 8 205 94 63

Great vision without great people is irrelevant. Let's work together.

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